Firefly is all about our people. As a small (but mighty!) team of 30 associates, our relationships and the personal attention we give them is paramount. We are dedicated to getting to know you, your products and your brand so that we can enable you to truly shine online. Think of us as the online marketplace division of your business—we do it all for you. Retailers at heart, our combined experience and expertise, alongside a 14 year e-commence history makes us perfectly positioned to help you take your Amazon business to the next level.



Ryan Flanegan

Chief Executive Officer

and Owner

Ryan Kuelpman

Chief Operating Officer
and Owner

Jonathan Katz

Executive Vice President

and Owner

Mike Sierzant

Vice President –
Account Management

Grant Brandeis

Account Manager

Curt Vitale

Account Manager

Brian Taylor

Warehouse Manager and Shipping Lead

Justin Shuster

Lead Application Developer

Heather Tabor

Director of Brand Optimization

Carolyn Cavanaugh

Design Manager

Ella Flanegan

Content Manager

Jason Herrera

Marketplace Operations Manager

Nigel Brooks

Graphic Designer

Dina Anwary

Content Specialist

Katie May

Customer Experience and Marketing Manager

Kelli Kuelpman

Accounts Payable Manager

Debbie Winters

Executive Administrative Assistant and AP Clerk


Firefly Mascot


Office Pet

All made possible by 
our Warehouse and Logistics Team!




Founders Ryan Flanegan and Ryan Kuelpman met in college and were always looking for an opportunity to open and grow a business together.  As a consultant to top retailers, Ryan Flanegan sees a growing opportunity to source and sell clearance goods in the growing online marketplace.  IT consultant Ryan Kuelpman, who puts the “E” in e-commerce, agreed that this was the perfect endeavor.


Ryan and Ryan quit their stable and lucrative jobs. Their families and friends suggest therapy.

Recognizing its limitations, they remove the “is your name Ryan?” section of their interview process, and bring on their first non-Ryan partner, Jonathan Katz.


While continuing to pursue a leading presence in the closeout market, Firefly takes on its first brand partner, and develops an early formula for how to launch and grow brands online.


Bursting at the seams, Firefly cuts giant holes in their walls and doubles their warehouse and office space by taking over the adjoining suite. We either asked the landlord for forgiveness or permission—no one can quite remember at this point.


Firefly delights its one millionth customer! Our growing family of amazing brand partners, category leading products, and the best team out there, lands us in the top 1% of all online sellers. We were so busy we forgot to spray confetti everywhere. Though a Fun and Festive “Firefly Friday” was enjoyed by all…!


Once again in need of more space, Firefly TRIPLES its capacity, by teleporting to a brand new and shiny 67,000 square foot headquarters. Yeah you heard that right…tripled!


To support our brand partners, and keep our competitive edge sharp, we double down on our brand and product launch, and optimization process. This process is a key a part of how we make brands shine online!


Firefly delights it’s five millionth customer! We are recognized by Partnership Gwinnett as “Supply Chain Pioneer of the Year” for our work to streamline online sales and distribution for our dozens of valued brand partners. Forgot the confetti again, but upgraded to champagne!

2019 and Beyond

Our mission is simple: We do the hard work that makes it easy for brands to grow sales online. We light the way the right way, to support their overarching strategic goals. Led by a thirst for knowledge, we continually evolve to capitalize on ever-changing opportunities in e-commerce.


1901 Satellite Blvd, Suite 200, Buford, GA 30518

770-568-3774 – Amazon selling services for brands

888-880-7322 – Customer service inquiries for